Award winning advertising campaign for a building solutions manufacturer. Design and execution of responsive website, point of sale and editorial/marketing materials
Siniat, a building solutions manufacturer, wished to launch a value range of metal frames for partition walls. With a product range name and logo decided, they needed a campaign to help with the launch. We also needed to highlight the benefits of using metal frames over timber (the traditional approach to partition walls).
Sometimes the simplest ideas are the most effective. The name gave it away. Here was a trusty companion, a builder’s best friend, to bring metal frames from the merchants to their side. The interaction between bulldog and metal frame could also help visualise the benefits of metal over timber.
A campaign idea developed across a variety of material, from print to digital, winning a 'Business Leader, Marketing Campaign of the Year' award.
Online adverts seen by over 4.5 million people.
Siniat’s how to guides receiving 5x the number of views than prior to the campaign.