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SINIAT, BULLDOG

Award winning advertising campaign for a building solutions manufacturer. Design and execution of responsive website, point of sale and editorial/marketing materials

 
 
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Brief
Siniat, a building solutions manufacturer, wished to launch a value range of metal frames for partition walls. With a product range name and logo decided, they needed a campaign to help with the launch. We also needed to highlight the benefits of using metal frames over timber (the traditional approach to partition walls).

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Idea
Sometimes the simplest ideas are the most effective. The name gave it away. Here was a trusty companion, a builder’s best friend, to bring metal frames from the merchants to their side. The interaction between bulldog and metal frame could also help visualise the benefits of metal over timber. 

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Solution
A campaign idea developed across a variety of material, from print to digital, winning a 'Business Leader, Marketing Campaign of the Year' award. 

Online adverts seen by over 4.5 million people.

Siniat’s how to guides receiving 5x the number of views than prior to the campaign.

Work completed whilst employed at Mr B & Friends
Additional Credits:
Design Director: Kate Gorringe

 
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Bulldog campaign landing page. Please visit siniatbulldog.co.uk to see more.

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DL leaflet advertising the new range. Using the interaction between Bulldog and frame to highlight the benefits of using metal over timber frames

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Point of sale display elements

 
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TO SEE MORE OF THIS PROJECT WHY NOT GET IN TOUCH?

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(UK) 07580 030 962
(AUS) 0472 695 993

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