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CHARLOTTE BRUNSWICK

Logo and brand evolution for a premium chocolate boutique. Design, illustration & execution of new packaging and menu for flagship product - the 50 chocolate box. Scroll to discover more.

 
 
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Premium 50 chocolate packaging. Opens to reveal surprise burst of colour.

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Brief
When it comes to chocolate, there are no compromises in the Charlotte Brunswick recipes. These are the highest quality products on the market.

I developed packaging for their top price product, a 50 chocolate selection box, working with manufacturers in China. After developing a chocolate ‘menu’ for this box, I then created similar booklets for use with other smaller selection boxes.

Embracing their heritage and brand figurehead (Charlotte, born in the 1700s), I evolved their logo to be more effective with adjusted hierarchy of elements.

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Idea
The surprise. Opening a lid of a box that is silver foiled on black to reveal bright orange beneath. This bright and vivid colour enhances those of the chocolates. 

A ribbon pulls to reveal a hidden drawer, with patterns along each edge. A magnetic clasp and sleeve keeps the tasty contents safe inside.

The brand is all about storytelling. From the external facing side to internal lid, the text documents the natural flavours and ingredients used within each hand made chocolate with an illustration to accompany. 

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Solution
A refreshed identity and the introduction of two new premium boxes to the Charlotte Brunswick range has broadened their gift opportunities and allowed for this challenger brand to take on larger (lower quality) chocolate brands within the marketplace.

To discover more, visit charlottebrunswick.co.uk

 

 

 

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A logo evolution. Developing the relationship between image and text. This was both to create a more harmonious relationship, considering legibility when small on packaging and to ground the image to the type using period elements

 
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A new menu for the box allowed consumers to view and discover all the chocolates they could enjoy, all displayed together for the first time. 

 
quote, brunswick

Neven Vucic, Director, Charlotte Brunswick

 
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TO SEE MORE OF THIS PROJECT WHY NOT GET IN TOUCH

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(UK) 07580 030 962
(AUS) 0472 695 993

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