Development of full brand language including updated logo and promotional materials for a leading global manufacturer and supplier of titanium dioxide.
Location map in Cristal's head office
To develop a brand language for Cristal, a leading global manufacturer and supplier of titanium dioxide.
One of the most common uses for titanium dioxide is as a pigment, being one of the whitest materials known to exist. When introduced to another substance, it ‘seeds crystal formation’, passing on its unique properties. The same can be said for Cristal with its high investment in research and development, enhancing their customers’ products potential for a brighter future.
A branded pattern was created based on the titanium dioxide crystal structure (shown below). This was then developed and began seeding crystal formation to a variety of applications.
A brand language evolved across
a variety of media.