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CRISTAL

Development of full brand language including updated logo and promotional materials for a leading global manufacturer and supplier of titanium dioxide.

 
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Location map in Cristal's head office

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Brief
To develop a brand language for Cristal, a leading global manufacturer and supplier of titanium dioxide. 

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Idea
One of the most common uses for titanium dioxide is as a pigment, being one of the whitest materials known to exist. When introduced to another substance, it ‘seeds crystal formation’, passing on its unique properties. The same can be said for Cristal with its high investment in research and development, enhancing their customers’ products potential for a brighter future. 

A branded pattern was created based on the titanium dioxide crystal structure (shown below). This was then developed and began seeding crystal formation to a variety of applications.

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Solution
A brand language evolved across
a variety of media.



Work completed whilst employed at Spencer du Bois
Additional Credits:
Creative Directors: Claire Biscard and 
John Spencer
Designer: Amelia Costley

 
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Old

 

New

An updated logo, renovating the original 'East meets West' icon with one to closer match the brand concept, using angles that better match the dioxide structure

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Branded pattern based on the titanium dioxide structure

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Applied in a variety of ways

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Cristal_books
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Cristal_mug
 

Heat sensitive mug ‘seeds crystal formation’ once water is added

 
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TO SEE MORE OF THIS PROJECT WHY NOT GET IN TOUCH

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(UK) 07580 030 962
(AUS) 0472 695 993

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