Town branding. Creation and design of advertising campaign, merchandise and promotion of environment. Scroll to discover more.
Flag created for use at the Tour of Britain race
To create a brand promoting the town of Tavistock, celebrating the unique offering of an independent, premium shopping experience set within a historic market town.
Tavistock gained its wealth during the 1800s through its role as a stannary town for Dartmoor’s copper mining. Not only did this inspire the current architecture, but also our choice in typeface, colour and visual appearance. A branded language sought to contrast commonplace mass market shopping terms with a quirky response to highlight Tavistock’s unique offering of a real shopping experience.
A brand that has the potential to grow, giving a consistent voice to the town and for the visitor journey. Many examples, such as those shown here, can be put into effect over time and as budgets allow.