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TAVISTOCK

Town branding. Creation and design of advertising campaign, merchandise and promotion of environment. Scroll to discover more.

 
Tavistock_flag

Flag created for use at the Tour of Britain race

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Brief
To create a brand promoting the town of Tavistock, celebrating the unique offering of an independent, premium shopping experience set within a historic market town.

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Idea
Tavistock gained its wealth during the 1800s through its role as a stannary town for Dartmoor’s copper mining. Not only did this inspire the current architecture, but also our choice in typeface, colour and visual appearance. A branded language sought to contrast commonplace mass market shopping terms with a quirky response to highlight Tavistock’s unique offering of a real shopping experience. 

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Solution
A brand that has the potential to grow, giving a consistent voice to the town and for the visitor journey. Many examples, such as those shown here, can be put into effect over time and as budgets allow. 

 


Work completed whilst employed at Nathaniel Davis Associates
Additional Credits:
Creative Director: Nathaniel Davis

 
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Advertising contrasted commonplace mass market shopping terms with a quirky response to highlight Tavistock’s unique offering as a real shopping experience.

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signposting.jpg

Concepts for updated signage around Tavistock, considering visitors' journey from beginning to end and back again. 

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Concept: Tavistock stamp allows for multiple uses, enabling all retail outlets to get involved

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Town guide / ambassador t-shirts

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Concept for a bag for life

 
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TO SEE MORE OF THIS PROJECT WHY NOT GET IN TOUCH

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(UK) 07580 030 962
(AUS) 0472 695 993

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